What makes an expensive lipstick worth the money?

Honestly? Absolutely nothing. Most department store brands are distributed by companies that also make drug-store brands, so the products are the same. (ie, I believe Lancome and Loreal are made by the same company)What makes an expensive lipstick worth the money?
Actually, I don't think it matters. It's the same product as the drugstore lipstick, but people think it's better quality just because it's Chanel, because Chanel sells expensive stuff.What makes an expensive lipstick worth the money?
Definately something from M.A.C


or medusa's makeup :D
The Brand Name...